Privacy Policy

HEFE is a fashion discovery feed. This policy explains what data we process and why. We take a privacy-first, anonymous-first approach.

Anonymous use

You can browse without an account. We use a signed, first-party cookie (an anonymous visitor id) that is strictly necessary to operate the app — it remembers your preferences and saved items. It is not used for advertising.

Analytics (only with consent)

With your consent, we use PostHog to understand how the app is used so we can improve it. No analytics run, and no analytics cookies or identifiers are created, until you accept. You can withdraw consent at any time from your profile, which stops collection and clears analytics storage.

Affiliate links

When you tap Buy, you are sent to a merchant's website through an affiliate link. HEFE may earn a commission on qualifying purchases at no extra cost to you. The merchant may set its own cookies once you arrive on their site; those are governed by the merchant's policies.

Your rights

You can withdraw analytics consent and clear associated data at any time. For any other requests regarding your data, contact details will be provided here before public launch.

See also our Cookie Policy and Terms & Conditions.